The popularity of touch screen kiosk systems, especially those that have an engaging interactive component, has risen in recent years. A recent poll held by Forrester Research indicated that close to eighty percent of retailers have or intend to have at least one of these systems installed at their physical locations. Consumer response to interacting with the kiosk systems is overwhelmingly positive, making it a wise investment for any retail owner. Here are the top three benefits of interactive kiosk systems.
Save Money
In most cases, kiosk systems can be used to help your company save money, or even increase your bottom line. For example, if you find that employees hired to roam the floor and provide customers with information are under-occupied, but the lines at the register are long, a kiosk may be the answer. Kiosks can be installed at key locations throughout the store to provide customers with information on an as-needed basis, and those employees can be redistributed to help work the cash registers. Your customers will be able to access information in a timely manner, and get cashed out without waiting in long lines. Focusing your staffing needs helps to cut down on payroll, and results in a higher level of customer satisfaction.
Improve Word Of Mouth Advertising
Happy customers are the best way a company can advertise its products or services. People are more likely to trust their relative, friend, or neighbor than a radio or television ad. By using kiosk systems throughout your location, and improving your customer’s experience with your brand, you can guarantee that your customers will recommend you to others.
Offer More Products
Interactive kiosks can also be used as ordering systems. If your location is small but your warehouse is large, you can offer your customers the ability to order directly from the warehouse. This can come in handy in cases where you are unexpectedly out of stock of a particular product, or don’t have the floor space for a desired item.